Privacy policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the "Information on the responsible body" section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have any questions about this or other data protection issues.

Analysis tools and third-party tools

When you visit this website, your surfing behaviour may be statistically evaluated. This is mainly done using so-called analysis programmes.

Detailed information about these analysis programmes can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device you are using and your browser. Shopify also analyses visitor numbers, visitor sources and customer behaviour, and compiles user statistics. When you make a purchase on our website, Shopify also collects your name, email address, delivery and billing addresses, payment details and other data related to the purchase (e.g. telephone number, amount of sales made, etc.). Shopify stores cookies in your browser for analysis purposes.

For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in ensuring that our website is as reliable as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Order processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Cloudflare

We use the Cloudflare service. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as "Cloudflare").

Cloudflare offers a globally distributed content delivery network with DNS. Technically, this means that the transfer of information between your browser and our website is routed through the Cloudflare network. This enables Cloudflare to analyse the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious data traffic from the internet. Cloudflare may also use cookies or other technologies to recognise Internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6(1)(f) GDPR).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Order processing

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Information about the responsible body

The responsible body for data processing on this website is:

Jannis Kayser
Markenbildchenweg 5
56068 Koblenz
Germany

Telephone: [Telephone number of the responsible body]
Email: kayser@paysebrand.com

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, if special categories of data are processed in accordance with Art. 9(1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25(1) TDDDG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfil a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal basis in each individual case is explained in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a Data Protection Officer.

Jannis Kayser
Markenbildchenweg 5
56068 Koblenz
Germany

Telephone: [Telephone number of the Data Protection Officer]
Email: kayser@paysebrand.com

Note on data transfer to third countries that are not secure under data protection law and transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure in terms of data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries that are not secure in terms of data protection law.

We would like to point out that, as a safe third country, the USA generally has a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient is certified under the EU-US Data Privacy Framework (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

We work with various external parties in the course of our business activities. This sometimes requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the fulfilment of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis permits the disclosure of data. When using processors, we only disclose our customers' personal data on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw your consent at any time. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(a) OR (f) GDPR, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE THAT THERE ARE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time for this purpose or if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a contract that involves a charge, you are obliged to provide us with your payment details (e.g. account number for direct debit authorisation), this data is required for payment processing.

Payments made using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment details that you send to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies may originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to evaluate user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in accordance with data protection regulations. This technology is provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter referred to as "Usercentrics").

When you visit our website, the following personal data is transferred to Usercentrics:

Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your device
Time of your visit to the website
Geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Order processing

Consent with Cookiebot

Our website uses Cookiebot consent technology to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as "Cookiebot").

When you visit our website, a connection is established to Cookiebot's servers in order to obtain your consent and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

Order processing

GDPR Legal Cookie by Shopify

Our website uses GDPR Legal Cookie by Shopify to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz (hereinafter referred to as "beeclever").

When you visit our website, a connection is established to the servers of the provider beeclever. In this way, the provider beeclever receives personal data such as the browser used, the IP address and a timestamp. A cookie is then stored in your browser so that we can assign the consents you have given or revoked to you. The data collected in this way is stored until you request us to delete it, delete the cookie yourself, or the purpose for data storage no longer applies. Mandatory legal storage obligations remain unaffected. Details can be found at: https://apps.shopify.com/gdpr-legal-cookie.

GDPR Legal Cookie by Shopify is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) lit. c GDPR.

Order processing

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR, provided that your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send us via contact enquiries will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Social media

Social media elements with Shariff

This website uses social media elements (e.g. Facebook, X, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognise the social media elements by the respective social media logos. To ensure data protection on this website, we only use these elements in conjunction with the so-called "Shariff" solution. This application prevents the social media elements integrated on this website from transferring your personal data to the respective provider as soon as you visit the site.

Only when you activate the respective social media element by clicking on the corresponding button will a direct connection to the provider's server be established (consent). As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g. Facebook), the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. You can revoke this consent at any time with effect for the future.

The service is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

6. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or perform independent analyses. It is used solely to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data is summarised in a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymisation

Google Analytics IP anonymisation is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics e-commerce measurement

This website uses the "e-commerce measurement" function of Google Analytics. With the help of e-commerce measurement, the website operator can analyse the purchasing behaviour of website visitors in order to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is collected. This data can be summarised by Google under a transaction ID that is assigned to the respective user or their device.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analysing your user behaviour on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a specific spot. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by website visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you cancelled your entries in a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting).

If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser and each device.

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available to Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analysing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google AdSense (non-personalised)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalised" mode. Unlike personalised mode, the advertisements are not based on your previous user behaviour and no user profile is created for you. Instead, so-called "contextual information" is used to select the advertisements. The selected advertisements are then based, for example, on your location, the content of the website you are visiting or your current search terms. For more information on the differences between personalised and non-personalised targeting with Google AdSense, please visit: https://support.google.com/adsense/answer/9007336.

Please note that cookies or similar recognition technologies (e.g. device fingerprinting) may also be used when Google Adsense is used in non-personalised mode. According to Google, these are used to combat fraud and abuse.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://adssettings.google.com/authenticated.

Further information on Google's advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalised advertising messages that have been tailored to you based on your previous usage and surfing behaviour on one device (e.g. mobile phone) to also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can opt out of personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

To form target groups, we use Google Ads Remarketing customer matching, among other things. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google conversion tracking

This website uses Google conversion tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

For more information about Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

Klaviyo

We have integrated Klaviyo into this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter Klaviyo).

Klaviyo is a marketing automation tool for sending emails, SMS messages, push notifications and collecting customer reviews for e-commerce retailers.

For this purpose, Klaviyo stores consent to email marketing. In particular, the following data may be processed: name, telephone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo's online system, website or email, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further details can be found in the provider's privacy policy at https://www.klaviyo.com/legal/privacy.

The provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Order processing

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel for conversion measurement. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the United States and other third countries.

This allows the behaviour of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, enabling a connection to the respective user profile on Facebook or Instagram and allowing Meta to use the data for its own advertising purposes in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Meta to place advertisements on Facebook or Instagram pages and other advertising channels. As the website operator, we have no influence on this use of the data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

We use the advanced matching function within Meta Pixel.

Advanced matching enables us to transmit various types of data (e.g. place of residence, state, postcode, hashed email addresses, names, gender, date of birth or telephone number) about our customers and prospects, which we collect via our website, to Meta. This allows us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. In addition, advanced matching improves the attribution of website conversions and expands custom audiences.

Insofar as personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Meta. If you assert your rights as a data subject with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on the protection of your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

TikTok Pixel

We have integrated TikTok Pixel into this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter referred to as TikTok).

With the help of TikTok Pixel, we can display interest-based advertising on TikTok (TikTok Ads) to website visitors who have viewed our offers. At the same time, we can use TikTok Pixel to determine how effective our advertising on TikTok is. This allows us to evaluate the effectiveness of TikTok ads for statistical and market research purposes and optimise them for future advertising measures. Various usage data is processed in this process, such as IP address, page views, length of stay, operating systems used and origin of the user, information about the ad that a person clicked on TikTok or an event that was triggered (timestamp). This data is summarised in a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Order processing

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or is collected on a voluntary basis only. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, your email address and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

8. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data for the establishment, content and modification of our contractual relationships. We collect, process and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) lit. b GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any statutory retention periods. Statutory retention periods remain unaffected.

Data transfer upon conclusion of contract for online shops, retailers and goods dispatch

When you order goods from us, we pass on your personal data to the transport company responsible for delivery and to the payment service provider responsible for payment processing. Only data that the respective service provider needs to perform its task will be disclosed. The legal basis for this is Art. 6 (1) lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company responsible for delivery so that they can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Data transfer upon conclusion of a contract for services and digital content

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution responsible for payment processing.

No further transfer of data takes place unless you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment details (e.g. name, payment amount, account details, credit card number) are processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) lit. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process (Art. 6 (1) lit. f GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services/payment service providers on this website:

PayPal

This payment service is provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter "Stripe").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

Details can be found in Stripe's privacy policy at the following link: https://stripe.com/de/privacy.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter referred to as "Shopify Payment").

For details, please refer to Shopify Payment's privacy policy: https://www.shopify.de/legal/datenschutz.

Mastercard

This payment service is provided by Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as "Mastercard").

Mastercard may transfer data to its parent company in the United States. Data transfer to the United States is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

This payment service is provided by Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as "VISA").

The United Kingdom is considered a safe third country in terms of data protection law. This means that the United Kingdom has a level of data protection that is equivalent to that of the European Union.

VISA may transfer data to its parent company in the United States. Data transfers to the United States are based on the standard contractual clauses of the European Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For further information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

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